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Irving, Texas · Serving the USA

Web Design & Development Services in Irving, Texas — Websites That Work as Hard as You Do

Your website is your hardest-working salesperson. It's open 24 hours a day, seven days a week, talking to potential clients while you sleep, making first impressions you'll never get to manage in person. A poorly built website doesn't just look bad — it costs you business, every single day, in ways you'll never fully see.

The American Logo is Irving, Texas' web design and development agency specializing in custom websites built for performance. Not templates dressed up with your colors. Not drag-and-drop builders with your logo on top. Real, custom-built websites designed to reflect your brand, serve your users, and convert visitors into clients — for businesses across the DFW metroplex and throughout the USA.

Three ways to start, from $997.

See what each tier does for one real customer, and 25 sites we built.

See the tiersSee the work
Our work

Websites we have built.

Real client sites, live and in build.

Second Wind T-Shirts website homepage
Second Wind T-ShirtsFaith apparel · Live site
Faith Line Creation website homepage
Faith Line CreationAuthor & speaker · Live site
Threads Embroidery & Print website homepage
Threads Embroidery & PrintEmbroidery & print · Live site
Leopard Facility Services website homepage
Leopard Facility ServicesCommercial cleaning · Live site
Discovery

What a High-Performance Website Actually Looks Like

There's a version of a website that exists — and a version that works. Most businesses have the first one. They built something quickly, put it online, and moved on. It checks the box but does nothing else.

A high-performance website does four things simultaneously: it loads fast enough to keep impatient visitors, it looks professional enough to build instant trust, it's structured clearly enough for users to find what they need, and it has strong enough calls to action to turn browsers into buyers.

From our Irving, Texas studio, we've rebuilt enough underperforming websites to know exactly where the gaps are. Slow load times. Confusing navigation. No clear value proposition above the fold. CTAs buried at the bottom. Mobile layouts that break. These aren't small problems — they're conversion killers.

01 Plan 02 Design 03 Launch
Second Wind T-Shirts
Second Wind T-ShirtsFaith apparel. Campaign-led store with a Find Your Message quiz and a Gift Finder that turns browsers into buyers. Real client build.
Design and Build

Our web design and development services close every one of those gaps — and turn your website into the most effective business development tool you own.

01 Plan 02 Design 03 Launch
Faith Line Creation
Faith Line CreationAuthor & speaker. Author platform that sells the books, books speaking dates and grows the reader list. Real client build.
Launch Ready

Our Web Design & Development Services in Irving, Texas

We build websites across a range of types and complexities, always custom, always built to your brand standards.

Custom Website Design Every page, every layout, every visual element designed specifically for your brand. We never start from a template — we start from your brief, your audience, and your goals.

Website Development Clean, well-structured code built for speed, security, and scalability. Whether your site runs on WordPress, a custom CMS, or a headless build, we develop with performance and maintainability as the baseline.

UI/UX Design User experience isn't a feature — it's the foundation. We map your user journeys, design intuitive navigation structures, and build interfaces that guide visitors naturally toward the actions you want them to take.

E-Commerce Development Product pages, checkout flows, inventory management, payment gateway integration — we build e-commerce experiences that make buying easy and abandonment rare.

Landing Page Design High-converting, campaign-specific landing pages built to capture leads and drive action. Ideal for PPC campaigns, product launches, and service promotions.

Website Redesign Already have a site that isn't performing? We audit, analyze, and rebuild — keeping what works, fixing what doesn't, and elevating the whole to match where your brand is today.

Website Maintenance & Support Ongoing updates, security patches, performance monitoring, and content changes. Your site stays fast, secure, and current without you having to think about it.

01 Plan 02 Design 03 Launch
Threads Embroidery & Print
Threads Embroidery & PrintEmbroidery & print. Garment configurator, team bundles and a customer portal built on the real supplier catalogue. Real client build.
Discovery

Our Web Design Process — Built in Irving, Texas, Delivered Anywhere

We shape Our Web Design Process — Built in Irving, Texas, Delivered Anywhere around strategy, visual direction, and practical launch needs so the final brand asset works beyond a single screen.

Every detail is reviewed for clarity, recognition, and real-world use, giving your team a polished foundation that can scale across web, social, print, and campaigns.

01 Plan 02 Design 03 Launch
Leopard Facility Services
Leopard Facility ServicesCommercial cleaning. Facility assessment that builds the quote, a client portal and QR issue reporting on site. Real client build.

Our Process

1

Discovery & Strategy We start by understanding your business, your audience, and your goals. What do you need your website to do? Who are you trying to reach? What actions should visitors take? Strategy first, design second.

2

Site Architecture & Wireframing We map out the structure of your site — page hierarchy, navigation, user flow — before any visual design begins. This is where we ensure the logic of your site is sound before we make it beautiful.

3

Visual Design Page-by-page visual design built to your brand standards, developed in high-fidelity mockups so you can see exactly what your site will look like before a line of code is written.

4

Development Your approved designs are built into a fully functional website. Responsive across all devices, optimized for speed, and structured for search engine visibility from the ground up.

5

Testing & Launch We test every page, every link, every form, and every load scenario before your site goes live. Browser compatibility, mobile responsiveness, performance benchmarks — everything checked and verified.

6

Post-Launch Support We don't disappear after launch. Our Irving, Texas team is available for updates, questions, and ongoing maintenance so your site keeps performing the way it was built to.

Design and Build

Why Irving, Texas Businesses Choose The American Logo for Web Design

We sit at the intersection of brand and technology — which means your website isn't just functional, it's cohesive. When your logo, your brand identity, and your website all come from the same team, the result is a digital presence that feels intentional from every angle.

01 Plan 02 Design 03 Launch
The Peoples Market
The Peoples MarketCommunity markets. Multi-city market brand: events by city, vendor applications and a shopper list. Real client build.
Launch Ready

· Notable industries or client types served]

Brand-First Development. Every technical decision we make serves the brand experience. Speed, structure, and design all working in the same direction.

SEO-Ready from Day One. Our sites are built with clean code, proper heading hierarchy, optimized metadata, and Core Web Vitals compliance — so your site is search-engine friendly before we hand it over.

Mobile-First by Default. Over 60% of web traffic is mobile. We design for mobile first, desktop second — not the other way around.

Scalable Architecture. Built to grow with your business. Adding pages, products, or features later won't require a complete rebuild.

01 Plan 02 Design 03 Launch
Thunder Janitorial
Thunder JanitorialCleaning. 11-step booking wizard, live calendar and an owner dashboard for every job. Real client build.
Discovery

Who We Build Websites For

Our web design and development services serve businesses at every stage of growth — from DFW startups needing their first professional website to national companies due for a complete digital overhaul.

We regularly build sites for service businesses, professional practices, e-commerce brands, restaurants and hospitality, real estate companies, healthcare providers, law firms, and technology companies. If your current website isn't representing your business at its best, we're ready to change that.

01 Plan 02 Design 03 Launch
New Horizon Construction
New Horizon ConstructionConstruction. Project planner that writes the brief, a lead pipeline, client portal and owner dashboard. Bilingual. Real client build.
Design and Build

Your Brand, Online — Complete and Consistent

The strongest digital presences start with a strong brand foundation. If you're building a new website, it makes sense to ensure your branding design services and your custom logo design are in place first — so your website is built on top of an identity that's already solid.

Once your site is live, our digital marketing services and SEO services ensure the right people find it.

01 Plan 02 Design 03 Launch
Avant-Garde Roofing
Avant-Garde RoofingRoofing. 8-step roof assessment that replaces the first sales call. Real client build.

Frequently Asked Questions About Web Design in Irving, Texas

How long does it take to build a custom website?
Most custom websites are completed within 4–8 weeks from kickoff to launch, depending on scope and complexity. E-commerce builds and larger sites may take longer. We provide a detailed timeline during your free consultation so you always know where your project stands.
Do you build websites on WordPress?
Yes, WordPress is one of our primary platforms for custom builds. We also work with other CMS platforms depending on project requirements. All our builds are custom-designed — we don't use off-the-shelf themes.
Will my website be mobile-friendly?
Every website we build is fully responsive and mobile-optimized by default. We design mobile-first, meaning your site is built to perform on smartphones and tablets before we even look at the desktop version.
Do you offer website maintenance after launch?
Yes. We offer ongoing website maintenance packages that cover security updates, plugin management, performance monitoring, and content changes. Your Irving, Texas web design team stays on call after launch.
Can you redesign my existing website without losing my SEO rankings?
Yes. Our redesign process includes a full SEO audit of your existing site. We preserve your existing URL structures where possible, redirect where necessary, and ensure your new site is built with the same or better SEO signals as your current one.
Launch Ready

Ready for a Website That Actually Wins Business?

Your website should be generating leads, building trust, and growing your business around the clock. If it isn't doing all three, it's time for a change.

The American Logo is Irving, Texas' web design and development agency — and we build sites that perform, not just exist. Whether you're starting from scratch or rebuilding something stronger, let's talk about what your digital presence could look like.

Get your free website consultation today.

01 Plan 02 Design 03 Launch
S&J Barrera Framing
S&J Barrera FramingFraming. Contractor site plus a job request system, built on the logo we designed. Real client build.
Pricing & Packages

Our Web Design Packages

Transparent, all-inclusive pricing — pick a package and check out securely, or contact us for a custom quote.

01 The Website

Get found and look like the best choice.

Starting at$997
  • Custom design, no templates
  • Up to 6 pages, mobile first
  • Quote or contact form to your inbox
  • On-page SEO and Google setup
  • Your logo carried in, no rebrand fee
  • 50% to start, 50% at launch
  • 30 days support, 12-month upgrade credit
Start with The Website
MOST CLIENTS PICK THIS

02 Website + Automation

Answer every lead in a minute, day or night.

Starting at$1,897
  • Everything in The Website
  • Guided quote or booking wizard
  • Instant text and email reply to every lead
  • Booking calendar with reminders
  • Review request after the job
  • 50% to start, 50% at launch
  • 30 days support, 12-month upgrade credit
Start with Website + Automation

03 The Full System

Run the customer side of the business from one place.

Starting at$2,797
  • Everything in Website + Automation
  • Client portal: status, files, approvals
  • Owner dashboard: every lead and where it came from
  • Deposits and payments online
  • Team alerts and follow-up tracking
  • 50% to start, 50% at launch
  • 30 days support, 12-month upgrade credit
Start with The Full System

Hosting and domain billed by the provider in your name. See what each tier does or see 25 real builds.

The American Logo · Irving, Texas

Ready to build something worth remembering?

Tell us about your brand and get a free consultation — we respond within 24 hours.